Lingerie E-commerce Website.

Brief

Furore Salon is a local lingerie store, located in a Russian province. Furore has been developing a physical retail store operations and client base for over 14 years. However, due to pandemic disruption of all businesses, Furore started to seek new revenue streams, one of which is ecommerce. In order to successfully transfer operations to ecommerce, Furore required a e-commerce website design and installation.

Goal

To design and develop a reliable e-commerce website, using a visitor-centered approach.

Objectives

Design Logo
Woocommerce setting up
Categories
Responsive page design

Logo

Process

WooCommerce plugin, as one of the most customizable tool to build a reliable e-store.
Astra theme as one of the fastest shell for e-store. It allows to use website on load speed. For e-commerce, this is a very important indicator.
Designing all pages with Elementor
Adjusting columns’ width and text sizes for each display screen in order to establish responsible layout for all kind of devices

Webmap

As can be seen on the webmap, the whole e-store structure is very simple. It allows users to accomplish their journeys from homepage to cart without any distractions.

Thanks to WooCommerce plugin, the establishing of this journey doesn not take much time.

Design

I used a transparent header, but to increase readability, the underneath layer was overlaid by dark-red gradient in Multiply mode.

Much attention have been paid to create a category’s card on the homepage. As a e-commerce store, it is vitally important to help users to smoothly get to store . One of such touchpoints is a category page with clear images.

Some animation helps each card to get a users’ attention.

I found an interesting solution for UI in mixing several gradients with small values. It turned out something like a cloudy marshmallow under the main content. However, this is slightly inconsistent with current material and flat design trends. But this solution is suitable for underwear shop