Moda Club

Brand Identity Design and Digital Presence Architecture

Brief

Moda Club is a local atelier (studio) located in the Russian province. During its existence, Moda Club has accumulated sufficient experience and a client base. However, prior now, Moda Club has no solid brand identity as well as no digital platform (E-Store).

Goal

Utilising a modern tools to create the new brand identity, which will help Moda Club to differentiate itself on the market, gain a competitive advantage and add new shades to the corporate culture

Deliverables

  •  Logo Design
  •  E-Store Website UX/UI architecture
  • 3D Modeling and Simulation
  • WordPress Installation
  • WooCommerce set up

Brand Persona

Desicion Roadmap

Logo must have a relation to a sewing pattern techniques

Sharp corners and edges should imitate an even cut of material made by scissors.

Logo must have at least one vibrant colour

Logo must be geometrical, made in the 3x3 grid

Logo Construction

Responsive logo

Mockups

3D Modeling and Simulation

For the further development of the UI system for website, it was decided to simulate the scenario of a falling of a piece of cloth on the figure of a woman (Venus)

 In Cinema 4D has been created a scene, consisting of two objects: a polygonal figure of Venus and a piece of material 1000 X 1200 cm. The material depicted the logo and pattern elements.

It was placed 4 light sources with different parameters for creating deep color shadows, as well as creating the effect of refraction n a glass figure.

Pre Set

The moment of collision

Video

To create the photorealistic image it was utilised a biased Corona Render. The number of Render passes was 20 to eliminate any visual artefacts such as splotches or noise

Output Image

E-Commerce Website

Landing Page Sample

Colors

Fonts